Ronald Robertson

Aaronn Avit Ajeng, PhD

Postdoctoral Researcher
  • Email (Work/Ads)aaronnavit@um.edu.my
  • AffiliationUniversiti Malaya (UM)
  • ExpertiseBiology and Biochemistry
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Shopee introduces 3.15 Consumer Day, the first mega sale of the year

Shopee, Southeast Asia's and Taiwan's premier e-commerce platform, has launched 3.15 Consumer Day, the year's first major sale. 3.15 Consumer Day, which runs from now through March 15, will bring the excitement of Shopee's year-end celebrations to all users, offering them even more reasons to rejoice and reward themselves as they prepare for the next year.

Shopee is the first to launch 3.15 Consumer Day in order to provide greater value and excitement to all customers who now use e-commerce to meet their demands all year. 3.15 Consumer Day is open to everyone and offers the biggest selection of items, as well as 95 percent off promotions, free delivery with no minimum expenditure, and the chance to Spin & Win a Nissan Almera.

Shopee has appointed Dato Pandelela Rinong and Datuk Abdul Latif Romly as its 3.15 brand ambassadors in Malaysia, adding to the celebrations. Both sportsmen have a fantastic track record of overcoming adversity and committing their life to placing Malaysia on the map across the globe, acting as examples of how to achieve big things by prioritising well-being and enjoying modest victories. Dato Pandelela has two Olympic medals and five World Championship medals to his name, while Datuk Latif has two Paralympic gold medals. Until recently, he held the world record for Long Jump T20.

"This Shopee 3.15 Consumer Day, we want to celebrate you,This Shopee 3.15 Consumer Day, we want to celebrate you. Be kind to yourself. Go at your own pace, celebrate the small wins and reward yourself. To better serve our consumers, we first have to understand what Malaysians have been buying since 2019." stated Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia. "At Shopee, we always put our customers first, so we're continually coming up with new ideas and campaigns like the 3.15 Consumer Day to better meet their requirements," he said.

Recognizing Malaysian shopping habits

As more individuals become acclimated to remaining at home, Shopee has seen that many are seeking to improve and prioritise their health, well-being, and stress management. As a result, demand for Self-Care Products on the platform increased sixfold in 2021 compared to 2019, before the epidemic

The top three self-care trends were identified as physical wellbeing, environmental self-care, and social well-being, with Shopee reporting a tenfold increase in demand for improved house and living.

Personal grooming, supplements, gym equipment, cooking and baking materials, sleepwear, and bath and spa products accounted for 42 percent of self-care items sold last year, according to Shopee, as Malaysians become increasingly concerned with their physical well-being.

Shopee saw a 12 times increase in snacks and a 13 times increase in cooking and baking materials in 2021 compared to 2019. This is due to Malaysians spending more time at home with their family.

Malaysians were also becoming increasingly interested in environmental self-care in order to create a better home environment. Among other things, they began new DIY projects, installed new wallpaper, and planted indoor plants. Over the last two years, demand for home renovation goods has increased by 12 times.

In terms of social well-being, more Malaysians are receptive to the notion of having a furry friend at home, as demand for pet supplies increased 13 times between 2019 and 2021, as owners pamper their pets with grooming, houses, pet food and treats, as well as fashion and accessories.

In a deeper look into self-care keyword searches, Shopee discovered that 'keropok' was searched approximately 7 times more in 2020 and over 25 times more in 2021 than in 2019.

'Kids books' has also become one of the most popular keyword searches, with a rise of almost 11 times in 2020 compared to 2019, as parents went to Shopee to instil a love of reading in their children.

Furthermore, since ShopeeFood's start in September 2021, the keyword search for 'bubble tea' had increased by more than 7 times by December of last year, indicating a rising tendency among Malaysians to reward oneself with sweet delicacies via meal delivery.

Shopee will also launch its #ShopeeCelebratesYou activity as part of the Shopee 3.15 Consumer Day to provide extra happiness to users during the 3.15 timeframe.

Users may play Sampul Misteri, a game that will keep them on the edge of their seats, on Shopee Live every day until March 15th. Callers will be asked to answer a Question of the Day in order to open an envelope and be entered to win cash prizes.

Before the broadcast, viewers may guess which envelope holds the ultimate cash prize and get Shopee Coins if they guess correctly.

On 3.15 Consumer Day, tune in to TV3 or Shopee Live at 9 p.m. to get your hands on the finest TV bargains in town while watching some mesmerising local celeb performances and a little Korean flavour on the Shopee TV Deals show.

Visit https://shopee.com.my/m/Consumer-Day for more information about Shopee 3.15 Consumer Day.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology